Since 1971, Giesting & Associates is a Manufacturer Representative of Embedded Electronics. We represent World Class suppliers of Semiconductors, active and passive, RFID, MEMS, PCB's, Sensors, EMS/ODM, Displays, Electromechanical and Interconnect devices. Giesting & Associates is headquartered in Cincinnati, Ohio and has coverage in Ohio, Michigan, Indiana, Western Pennsylvania, West Virginia and Kentucky. The territory we are engaged in represents $1.9 Billion in (2015) Design TAM and includes a very diverse customer base. Our core value is the long term relationships our sales people have with the customers. We are perceived as different because we understand the customers drivers, objectives and challenges. We "earn the right" with each engagement to obtain more detail and relevant information. This gives us the ability to plan, engage and execute accordingly. Sales are created as efficiently as possible which is critical in today's world.